Friday, February 10, 2012

Friday, November 27, 2009

What’s in the Punch?

Drinks & Beverages

Posted by WriteTheCompany.com

Reading product ingredients can often be an eye-opening experience. There’s the kind you can’t even pronounce. There’s an onslaught of others you wish you could call a chemist to explain. Plus, let’s not forget the ones that make you wonder, “What’s that’s doing in there?” — like this ingredient I questioned Hawaiian Punch about…

Dear Hawaiian Punchers:

There’s nothing like a nice Hawaiian Punch right in the kisser.

I was looking at the ingredients to see what gives Hawaiian Punch its punch. Or for that matter, what makes it Hawaiian. And I still can’t figure it out. Sodium hexametaphosphate sounds a bit scary. But what the heck is glycerol ester of wood rosin? Define wood rosin. More importantly, what is the ester of it? Is it possible to get little tiny splinters stuck in your throat or stomach lining from drinking it?

Ester of wood rosin isn’t the same stuff baseball players use when they get ready for an at bat, is it? It sounds like something you’d use sandpaper on, not a fruit drink ingredient. So what’s the story on wood rosin and why does Hawaiian Punch need it?

Mahalo nui loa and malama pono,
“Me”

Consumer Relations from Dr Pepper Snapple Group, makers of Hawaiian Punch, responded with:

Thank you for contacting us about the ingredients in Hawaiian Punch. Your comments and inquiries are appreciated because they provide valuable feedback about our brands.

Glycerol Ester of Wood Rosin is Gum extract from 2 origins, wood rosin – extraction of aged pine tree stumps, glycerol – extraction of synthesized plant cells. This prevents separation of flavors, imparts cloudiness to beverages, prevents oils from rising or settling in beverages.

We appreciate you contacting us and hope you will continue to enjoy our brands.

Final Thoughts: Gum extraction from aged pine tree stumps and synthesized plant cells — yum, sounds refreshing! Obviously, wood rosin serves a purpose and now you know why. You’ve probably been to parties where the punch was spiked with a lot worse.

Thanks to Dr Pepper Snapple Group for their straightforward reply. Here’s where you can find even more answers about Hawaiian Punch. Finally, if you come across an ingredient that hits you funny, learn more about it and Write The Company.

Comment Form

KEEPING COMPANIES HONEST ... RIGHT DOWN TO THE LETTER

A candid collection of crazy correspondence containing comments, complaints, criticisms, critiques and confessions that categorically captures and conveys the confusion, complications, curiosities, compliments and consequences consumers and customers constructively confront, creatively contemplate and/or continuously consider. Comprende?

    Inside the Mind of Write The Company

  • Zengage interviews Write The Company: When Corporate America is Your Pen Pal

    The Consumer Matters: Who Writes Write The Company?

    Dawna MacLean's Passion Profile Featuring Write The Company

  • Coaching, Training & Speaking

      Strengthen Your Responses to Customers

    • Increase the power and personality of your customer service correspondence with Write The Company...
      Learn more

    Get Into Some FUNNY BUSINESS

  • Improve your company's sense of humor:

    > Entertaining Training
    > Comedic Concepts
    > Comical Copy
    > Taglines that Tickle
    > Amusing Articles
    > LOL Presentations
    > Client, Product, Customer & Consumer Humor Support
    > Seriously Funny Scripts
    Write me!

  • Alltop, confirmation that I kick ass