Sunday, October 26, 2014

Thursday, September 8, 2011

Village Farm Oatmeal Ordeal


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When my oatmeal bowl went bare, I felt Sturm Foods should instantly explain why…

Dear Village Farmers:

What’s going on with Village Farm Healthy For Your Heart Whole Grain Oatmeal? It’s disappearing! I’m not talking about in my mouth where it usually disappears either. I’m referring to it vanishing from stores! Have you Village Farmers gone on strike? What kind of Village Farm are you running if it’s running out of oatmeal?

Where has Village Farm Healthy For Your Heart Whole Grain Oatmeal gone? All I know is that Wal-Mart carried a ton of it, but not anymore. Have you looked on the Internet and seen all the comments from people who’ve become addicted to your oatmeal and can’t find it anywhere? Even searches online for resellers turns up a page for the product and a message that it’s either currently out of stock or unavailable. Is there an oatmeal shortage or famine going on? Did the FDA discover it wasn’t as healthy for your heart as you claimed? I realize it’s instant oatmeal, but it’s not supposed to disappear from store shelves instantly! Who’s responsible? Did you hire a new VP of Products that hates oatmeal?

Too many oatmeals taste like soaked cardboard. I want my Village Farm Healthy For Your Heart Whole Grain Oatmeal back! When will stores have it again? If it’s not coming back, based on the laws of supply and demand, I demand to know why. In the meantime, can you please send the recipe along with the secret behind how you make it taste better than all other disgusting tasting oatmeals?

A Customer Solutions Representative responded with:

Thank you for your recent e-mail. Your interest in Sturm Foods and Village Farm oatmeal is greatly appreciated.

Unfortunately this product has very limited distribution at this time and may no longer be available in your area.

Currently the Village Farm products are being sold at HEB stores (Texas) and Price Chopper stores (northeast). We manufacture these oatmeals for the stores as well, so you may be able to locate them under the store’s brand name.

Please understand we are unable to process individual customer orders.

If you have any questions, please feel free to contact us at (phone number and hours of operation followed).

Final Thoughts: Sturm Foods never explained why Village Farm Oatmeal is suddenly experiencing very little distribution. Because of that, for some unknown reason I’m now experiencing very little fiber distribution during breakfast. As a result, this oatmeal has gone from Healthy For Your Heart to Eat Your Heart Out trying to find it!

While I’m willing to go a long way for an outstanding bowl of oatmeal, getting to Texas or heading northeast from Florida isn’t what I had in mind. But the real issues are: Why isn’t Village Farm Oatmeal in Wal-Mart anymore and how come you can’t find anyone selling it on the Internet who isn’t out of stock? Sturm Foods avoided those questions, which is why for me, this response about oatmeal turned to mush.

If you’re also in search of Village Farm Oatmeal tell Sturm Foods. However, when any manufacturer leaves you feeling empty, don’t hesitate to Write The Company.

Fans of breakfast will also enjoy:
Total Up Your Iron
Crunch Time with Kashi

57 Responses to "Village Farm Oatmeal Ordeal"

Scott Jones

September 4, 2012 at 7:05 am


I think that Sturm has legal issues with potential patent infringement. Multibene company is suing them. Google it. This may be why we cannot find this product anymore.

Write The Company

September 4, 2012 at 9:52 am


Hi Scott: Thanks for presenting the legal angle! I’m not sure where this lawsuit currently stands or how it relates to or affects the sale of Village Farm Oatmeal. I couldn’t find any updates beyond a 2009 filing, which focuses on a motion to transfer venue from Maine to Wisconsin.

However, I did contact Price Chopper shortly after this blog post and they shipped me a case of Healthy for Your Heart Whole Grain Blueberry Oatmeal (no sugar added) packaged under their name. It wasn’t Black Market, it was Price Chopper Markets, so try giving that a shot!

DeAnn Colegrove

October 17, 2012 at 5:13 pm


If you go in to and type in the name, you can search by individual stores to see which ones have it. I am on a mission to get some for my grandsons. :) They love it!

Write The Company

October 17, 2012 at 9:52 pm


DeAnn: Since Walmart operates more than 10,000 retail units under 69 banners in 27 countries, I wish you a speedy and successful mission so you’ll still have time to see your grandsons grow up. As I mentioned in a previous comment, one phone call to Price Chopper got it done for me. Thanks for the suggestion!

Kim C

October 20, 2012 at 10:32 am


I have been ordering the Village Farm oatmeal from for a few years now because my Walmart stopped carrying. I have not been able to find another brand that I like. However, last night I ordered some from and received an email that my order had been reduced to 6 boxes because they had discontinued the item. So once again, I am on the search for the Village Farm oatmeal. Which Price Chopper did you call to order?

Emily Christian

October 20, 2012 at 4:25 pm


I too just found two WalMart store shelves without Village Farm Whole Grain Oatmeal. I know I contacted Sturm Foods and Walmart a couple of years ago to restock with this product and they did. I am hoping contacting both again will work – but you make it sound not hopeful. I really like the quality of this oatmeal. Hope we can get it carried again.

Write The Company

October 20, 2012 at 7:56 pm


Hi Emily & Kim: I called the Price Chopper corporate office directly and they shipped it to my home. Price Chopper Contact Info


October 25, 2012 at 9:54 am


I’m glad to know that I’m not the only one who is slightly obsessed with this oatmeal. My Walmart has completely fazed out the blueberry and now the cranberry has a red price tag (looks like its on sale but it’s not). I thought they were just trying to make room for Rachel Ray’s new oatmeal. I didn’t know they were stopping distribution! I should have stocked up my pantry when I had a chance! :(


October 27, 2012 at 12:08 am


I’m so in awwwww with the fact that I can’t purchase my favorite oatmeal anymore!!! What in the world is going on with this? This is the best oatmeal ever!!! I always purchased it at Walmart weekly and I would buy 2 rows of it at a time! I’ve tried to purchase it online and it has been very unsuccessful!!! Where can I purchase this oatmeal at? Who do I need to talk to in reference to getting back on the shelves? HELP!!

Edward Behm

October 30, 2012 at 5:43 am


We feed our pigs better then we feed our families. I have been very disappointed that I can not find the finest breakfast oatmeal in any Walmart Store any more. I have spent days going from one Walmart Store to another one and can not find it any more. I was able to buy two boxes last week but traveled many miles from one store to another in Melbourne and Palm Bay Florida again yesterday and could not find my favorite breakfast food any more. I had them search the storage areas but could not find any. If they do not have any then they can not sell any. The young guy sitting at the computer down in Arkansas can not find any sales so why have it any more???? How can they sell any when it is not in the store!!!!!!!!


October 30, 2012 at 5:35 pm


I just looked online and in the last walmart in my area that carried the village farm cranberry oatmeal and it’s gone from both — not even listed at anymore. That’s how I found a walmart not too far away that carried it — bought 6 boxes a few months ago, and I’m glad I did b/c it’s not even listed online anymore. SO disappointed b/c all other instant oatmeals are like eating a box of sugar doused cardboard. Maybe I can find it online somewhere…


November 3, 2012 at 2:14 am


I stood in the aisle at Walmart for twenty min looking at an aisle full of Quaker Oats BS sugar drenched cinnamon cardboard with tears in my eyes. My daily start of purity was gone. My life is at a standstill. How can I go on? I’m here like everyone else…looking for answers…praying I could find it online somewhere. What can I do? Blueberry wholegrain rehab? Pray to the gods? Write my congressman? I fear I might end up on the nightly news…man goes postal in Walmart. I started therapy, but she thinks I’m nuts…my obsession with this oatmeal is unhealthy. America is unhealthy! She doesn’t get it. We need a support group.

Write The Company

November 3, 2012 at 4:00 pm


Michael: Simple solution. Call the Price Chopper corporate office. They shipped me a case. It’s been awhile, so hopefully they didn’t discontinue it, too!


November 7, 2012 at 5:28 pm


Oh no my OCD daughter has eaten this for the last 2.5 years every day.


November 10, 2012 at 11:34 am


Lol @Michael. Exactly how I feel! It’s funny how so many people are coming to this website to look for answers online. Finding this site is like finding a mini support group :)

Just curious, is everyone else from the Florida area? I’m in central fl.

Thanks to “write the company” for the info about price chopper. I’ll try contacting them!


November 15, 2012 at 12:40 am


I’m from Iowa and it’s gone from our Wal-Mart shelves too. This is the BEST oatmeal I’ve ever eaten and it is so sad not to be able to find it! I have a son living in Texas. If I can find it at HEB the next time I’m there, I’m shipping some home!!!

Lisa Smith

November 20, 2012 at 4:01 pm


I too am addicted to their oatmeal. I have a 2 package a day habit. I noticed that dollar tree is no longer carrying it. However, I have found a supplier May’s drug store. Dollar General also sells it repackaged under their store brand Clover leaf farms or clover something. I know it is the same because it tastes the same and it also has the exact same wrapper on the inside of the box. Hope this is helpful.

Leona Reid

December 5, 2012 at 2:02 pm


I am so sick and tired of every time I like a product at my local Wal-Mart (only store in town for miles), they decide to discontinue the product, but they have gone TOO FAR dropping Village Farm oatmeal. This IS BS… this oatmeal is absolutely delicious, healthy and just plain ‘good’ for you!!! I guess Price Chopper ‘here I come’, don’t know what the shipping will cost, but I HAVE to have my Village Farm!

Brandon N. Black

December 6, 2012 at 5:52 pm


This oatmeal is truly a great product. I am considering ordering it from PriceChopper. I have been eating this oatmeal for so many years.

Lee Langfitt

December 10, 2012 at 4:35 am


My mom is type 2 diabetic and this cereal has been a great treat for her each morning! Americans – listen up – “no sugar added” carries a lot of weight (the good kind) for so many consumers out there! BRING IT BACK TO THE SHELVES!


December 29, 2012 at 11:02 pm


If you live in WI, you can purchase it at Woodman’s. I found it there today.


January 2, 2013 at 3:26 pm


I am from Oklahoma and found out over the weekend that our Bartlesville WAL-MART replaced VILLAGE FARM oatmeal with Rachael Ray’s oatmeal – have you seen her lately??? Anyway, as everyone knows, the NUTRITION FACTS cannot or have not been met by any other distributor (no matter what the name!) AND the VILLAGE FARM oatmeal is great for my diabetic condition too. I will try the PriceChopper Corporate office and thank each and everyone for their thoughts regarding this oatmeal as my husband thought that I was a little bit “out-of-it” when I went crazy after finding out that WAL-MART replaced MY oatmeal and my oatmeal shelf was barren!!!

Marilyn Arey

January 2, 2013 at 4:23 pm


My husband and I both love the village farm no sugar blueberry and cranberry oatmeal. Wal-mart in NH no longer carries it. Please come back to NH. Thank You!

Sue Distel

January 3, 2013 at 3:47 pm


Just wanted to let you know that I just ordered this oatmeal from Pricechopper 1-800-666-7667, their special order dept. It is their store brand Healthy For Your Heart. You have to buy it by the case. 12 boxes for $36.00 plus shipping.

I also spoke with someone from the Sturm Co.,and they are working with Walmart to try and get it back on their shelves.

Hope this has been helpful!


January 4, 2013 at 3:39 pm


Sue thank you for your information. I previously contacted Pricechopper and spoke with Shelley in their Special Order Department. I ordered 2 cases of the no sugar added Whole Grain Oatmeal HEALTHY FOR YOUR HEART in both the Cranberry and Blueberry at $36.00 per case of 12 boxes each (shipping is the same for 1 case or multiple cases). Thanks to everyone for the interesting comments and concerns…Maybe we will soon see our favorite oatmeal on our Wal-Mart shelves again!!!


January 9, 2013 at 2:21 pm


Just spent 2 hours checking 3 different wall arts for village farm, no luck. Thanks to all for your info on where to purchase. Hope wall art brings it back.

Melissa Squires

January 9, 2013 at 3:07 pm


I just recently ordered a case of the Blueberry….they are shipping it to me shortly. I did ask how far West their stores carried it and the farthest west was Penn and NY. WOW…couldn’t believe it. Anyway, this oatmeal is GREAT for those who want to lose weight AND have a great tasting oatmeal. I am in the military and when I couldn’t buy this oatmeal at Wal-Mart, I saved a box and put it in storage just in case I needed to ever call the company. At this time I cannot find that box but I did some research and finally (by looking for key words and seeing a pic of what I was looking for) FOUND this oatmeal again. Thanks for all the comments above to help me get this oatmeal all the way in Missouri.


January 10, 2013 at 2:07 pm


I just got off the phone with the customer service at Sturm’s. They also told me they are working with Walmart to get the product back on the shelves. We can help by writing to our local Walmart. They will be more inclined to stock it if they can see a demand. Also too, I was told that some Walgreens stock it & if they don’t they should be able to order it. Hope this helps!


January 19, 2013 at 11:43 am


I am amazed at how many people have been looking for this product, and was so disappointed when I could no longer find it at my Walmart. I’ve looked in VA, and MA, also and have been unable to find. Thanks for the suggestions re: Pricechopper, Dollar General, and I will give them a try. Stay strong, and one day at a time for those of you addicted.


January 30, 2013 at 7:46 am


I am addicted to this oatmeal and cannot find it anywhere. I would love to know where to find it and am hoping that I can find it again soon. I haven’t been able to find anything even close to it as a substitue.


January 30, 2013 at 8:46 am


I too love the Village Farm oatmeal and am down to 2 boxes. Wrote to Sturms to see what I could find out.

Just received an email from a rep at Sturms: “Unfortunately, the Village Farm Blueberry Oatmeal and the Price Chopper Blueberry Oatmeal have recently been discontinued. We do make the Blueberry Whole Grain Oatmeal under the labels of HEB and Trader Joes”.


February 3, 2013 at 12:10 am


This product needs to be brought back to Wal-Mart or any store in the Chicago area! It really is a great tasting product. I have not found any oatmeal that taste as good as this one – I’ve tried the Trader Joes cranberry oatmeal…. it does not tast the same as the Village Farm. I will be calling Price Choppers to try and purchase some tomorrow.


February 4, 2013 at 12:59 pm


I bought Village Farm’s Maple and Brown Sugar instant oatmeal at Save A Lot grocery stores in Kansas City, Missouri. I’m not sure if they had any other flavors, I didn’t pay attention when I picked it up.


February 6, 2013 at 8:44 am


I am so thankful for this blog. This is the only oatmeal that I have found that I actually like, plus it is only 3 points on weight watchers! I just called Price Chopper and placed a special order for a case of the Healthy Heart Cranberry oatmeal – $36.00 for the case, plus shipping. So as of today, it’s still available.

Here’s the link with contact info:

The representative knew exactly what oatmeal I was talking about when I called, and said that she has been getting a lot of requests for this oatmeal. It is sold under the Price Chopper label. Hope this information helps.


February 7, 2013 at 10:26 am


Historically, I’m not much of a blogger but I have to say that I think it’s fantastic to see that there are people in this country who really do care about what they put in their mouths. Second, it’s cool to know that I’m amongst the Village Farms Oatmeal loving “army” trying to get it back on shelves nationally again. Like the rest of you, we’re suffering here in Indiana without our #1 oatmeal. Also, I so appreciate knowing that Price Chopper will sell and ship it to us fans. Like y’all, I really don’t care what label their selling it under as long as it’s the same great product.

Now, all that being said, I’ve actually been making “my own version” of this wonderful stuff. I decided that since the ingredients are simple, healthy items (available by themselves), I would by them and blend my own. This has worked quite well in Village Farms absence. Anyone can buy a quality instant oatmeal, organic flax seed, fresh berries and your favorite sugar free sweetener (for me it’s Truvia/stevia or Splenda). An inexpensive coffee grinder will grind up your flax seed to the consistency you want and then you can add that to your instant oatmeal at the amount you prefer for the overall consistency you like in your oatmeal. There is no additional prep needed for the flax seed. Then, obviously, you add the amount of fruit and sweetener to your taste. It has worked well for me and is quite cost effective. The most expensive items are the fruit and flax seed of which a pound of flax seed goes a very long way when grinding it. Where I live, I can buy the seed for approx. $7.00/lb. That literally becomes a few pennies per serving when grinding it (and you don’t want to grind too much or you’ll be looking for something to store the ground excess in).

Thanks for entertaining my post and for helping to get the “easier” version back on the Wal-Mart shelves…hopefully VERY soon!!!


February 10, 2013 at 1:08 pm


I am way over in Washington State and am missing this oatmeal too! I used to buy it at Walmart.


February 14, 2013 at 9:46 am


Just ordered a case from Price Chopper @ 1800-666-7667. They have the Blueberry and Cranberry. Thank you Jesus!


February 20, 2013 at 6:44 pm


I wrote to price chopper, they called me and told me that they spoke to the company and it is no longer being manufactured…boo!


March 7, 2013 at 1:54 pm


My niece couldn’t locate this product at HEB stores in San Antonio as previously stated. This morning I was able to order a case of blueberry from Price Chopper via the number listed in Sharlene’s post of 2-14-13 for $36 plus shipping. When you dial in, press 4 for special orders. The CSR knew exactly what I wanted. Yeah!!


March 13, 2013 at 9:20 pm


Received my case of Blueberry oatmeal today. Happy days are here again! The only difference is in the packaging. It comes in a stylish bluish colored box with a Price Chopper label. People at work are asking me to “share the wealth”. Looks like I may have to order an other case.


March 15, 2013 at 10:40 am


Thank you Andy & Sharelene! I just ordered a case of the blueberry from Price Choppers & I’ll be sharing with my fellow “cube-bees” as well. We’re so psyched to be able to get this again!


March 15, 2013 at 1:19 pm



Write The Company

March 15, 2013 at 1:29 pm




May 1, 2013 at 11:31 pm


Yes, VillageFarm’s Whole Grain Blueberry Oatmeal WAS the best, but seems this brand is past … nobody can find it anywhere. Tried everywhere and even made requests to store managers but had no luck.

Meanwhile, tried several brands, did not like any of them until i tried the Simple Truth Organic Instant Oatmeal (natural Maple & brown sugar). It has become perfect substitute for the Village Farm, everybody in the house loves it. I know it’s available in Kroger but not sure what other stores have Simple Truth brand.


May 3, 2013 at 10:48 pm


Just contacted Price Choppers today. They no longer carry the oatmeal. I called Sturm’s. I was told to talk with Jolene 1-920-596-5108 that specialized in the Oatmeal dept (who knew there was one) and she would be able to help. Left message. Will follow up here with details once I find out.


May 8, 2013 at 9:50 am


Just got off the phone with both Price Choppers and Sturm Foods. They confirm that the Price Choppers oatmeal has been discontinued. Price Choppers no longer has it in stock and will not be getting any more.

Sturm gave me a list of stores that may carry it still under the Village Farm brand: Dwayne Reade, Woodman’s, Fleet Farm, some Walmart stores, some Walgreens stores.

Looks like it went from difficult to find to now near-impossible to find. Too bad since this is the only oatmeal my wife and my grandmother-in-law will eat.


June 1, 2013 at 12:37 am


I just returned from a year in Afghanistan. I was able to stock up on Village Farm oatmeal in February-March 2012, but ate it before I left. It was my favorite oatmeal. I cannot buy anything else like it here in Oregon. Sorry to hear you cannot order it from Price Choppers.


June 6, 2013 at 10:44 am


Listen, anyone looking to buy in bulk the boxes of their instant oatmeal look at the website they do carry it and will ship it out to you.

Or even is another store that has the big canister of quick oats which I buy all the time.


June 11, 2013 at 10:56 pm


Anyone have any luck locating it? Seems like PriceChopper and Walmart don’t carry it anymore. Appreciate all help — need this desperately!!


June 25, 2013 at 6:36 am


FYI I just tried to order it from the dollar tree link listed in the above comments and they are on back order for at least the next 30 days. If anyone finds it elsewhere please let us know!


August 13, 2013 at 2:19 pm


I sadly gave up on my search for the Whole Grain Cranberry goodness of Village Farms Oatmeal almost 2 years ago. I too contacted a company representative and was told that some Walgreens might carry it in my area (Nebraska). The only consolation from this product missing from my daily routine is that I did find the Better Oats, Oat Fit Oatmeal to replace it in 2 flavors…Cinnamon Roll and Maple & Brown Sugar. The health benefits are similar and the taste is pretty good. I still hope for the day that I can find this product back on a stores shelves!!!!!

Dottie Craven Forth

February 6, 2014 at 11:24 am


Discovered this OATMEAL at the Dollar Store yesterday…had never heard of it before, but after reading the package, decided to try it. I always look up new foods on internet, so found your stories about searching for it. It is the Dollar store “The Dollar TREE” where everything is priced at 1.00 each….so I figure it is a good bargain for 6 pkts in a box. I live in Florida.

Linda Davidson

May 20, 2014 at 9:31 am


I also found the oatmeal in my Dollar Store. I live in Baltimore, and not all of the Dollar Tree stores carry the same products. But what a great deal! Does anyone know if they carry the instant oatmeal in a low-sugar variety?


June 14, 2014 at 3:06 pm


Just ate my last pack of Village Farm no sugar added oatmeal. Had no idea I would have so much trouble finding it again. It’s been perfect for my condition of being insulin resistant. Thank you for all your tips on where to try to purchase some. If I have any success, I will post it.


July 10, 2014 at 10:59 pm


For those of you in Texas, the grocery chain HEB carries the Blueberry flavor under the HEB Store Brand. I figured it had to be the same since it was low in sugar, labeled “Healthy for Your Heart.” Sure enough, inner packaging is identical to the Village Farm packaging. So, if you have a HEB store nearby, check it out. I found out that they used to have the cranberry flavor too but it is now discontinued. Too bad since my family likes the cranberry way better than blueberry.


August 5, 2014 at 2:01 am


Andy, thank you so much for the information. I’d given up finding the oatmeal again. I went to HEB two days ago and opened the blueberry box in the store and you were right. I planned on buying it anyway, but bought 3 boxes once I was sure it was the right oatmeal.

Thank you for posting your findings!


August 11, 2014 at 9:49 pm


I recently finished my last pack of the blueberry one from the Price Chopper case, but was able to find it under the H-E-B brand in Central Market in the Dallas, TX area. Package looks exactly the same. Hope they keep making it and H-E-B selling it.

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