Sunday, September 5, 2010

Thursday, January 14, 2010

Update: The Nipple Effect

Health Care

Posted by WriteTheCompany.com

I found a product called Tough Titties Nipple Rub. It’s for “nursing mums.” So I sent a letter, got a response and posted “The Nipple Effect.”

The owner of the company — LeastLikely2Breed — unexpectedly discovered the post. I learned that after she left a comment. Beyond the responses, I never get any insight into what the recipients are actually thinking about the letter writer. Are they being polite? Do they think I’m insane? Are they passing the letter around the office? In this case, I got a chance to find out.

There was an unusually high volume of visitors from a couple of referring sites on my web stats. The owner of LeastLikely2Breed had submitted posts about Write The Company. Apparently, when she received the letter some pretty frightening things ran through her mind. I can’t do justice to her story, so you’ll have to read it for yourself. She includes descriptive words such as “stalker” and “porn” to sum up her feelings. Funny, I thought I was just being an inquisitive consumer. Check out her posts at Etsy, “My new favorite website!!!” and Offsprung, “funny stuff — write the company.”

Final Thoughts: While humor is attempted in many of the letters (okay, all the letters), the purpose is never to embarrass the company. Many do a good job of that on their own. The issues, inquiries, complaints and compliments are all valid. I really do want to hear their answers and other people clearly do, too. It’s just presented in a more entertaining way. Every response is appreciated as is the time someone spent writing back. It’s fun, educational and unpredictable all at the same time. That’s why I like to Write The Company.

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