It’s not always a dog-eat-dog world. Sometimes it’s a dog-eat-people world. That’s why I reached out to Sergeant’s Pet Care Products, manufacturers of People Crackers…
Dear Sarge,
Your People Crackers Treats for Dogs caught my attention. It’s a little sick and twisted that the characters you want dogs to eat are police officers, postal carriers and delivery men. Isn’t it funny how food imitates art, which imitates life, which imitates Darwin’s Survival of the Fittest Theory, which I believe somewhat imitates Pavlov’s classical conditioning experiments using dogs? I hope you know what I mean because even I’m confused at this point.
I was wondering if your People Crackers are safe for humans to consume. I would hate to try some and feel like biting a dog or picking a fight with a Pug. Do you have any plans to bake your treats for people? I’m pretty sure most folks would enjoy chewing into some lawyers, politicians and foreign technical support representatives.
In your line of work people are crackers. Some of my best friends think I am too.
A Consumer Affairs Department Representative responded with:
Thank you for contacting Sergeant’s Pet Care Products. We are happy to hear that you were pleased after using one of our products.
Quality products and customer satisfaction are our primary concern here at Sergeant’s. Enclosed, please find a coupon to be used towards any Sergeant’s Pet Care product. Your use of our products and continued patronage is greatly appreciated.
Thank you for taking time to contact us. (Contact information for any future questions or comments followed). We always appreciate hearing from our customers.
Final Thoughts: Unfortunately, my questions weren’t answered. That’s definitely one of the drawbacks of a standard form letter. But since many companies don’t bother to reply at all, Sergeant’s still has a leg up on them. The free coupon was a thoughtful enclosure. Although I’m not sure if it was meant as a pet treat or their way of saying they’re safe for humans to eat, so have a snack on us.
Sergeant’s has been around for more that 140 human years. Here’s more about their products, starting with People Crackers. In the future, if any product ever makes you want to bite someone’s head off, try to restrain yourself until you Write The Company.


