About a year ago, I wrote Frito-Lay regarding SunChips to congratulate them on creating the World’s First 100% Compostable Chip Package. But I had two primary complaints about this bag, which they responded to at the time, that are summed up by these excerpts from my letter… (Problem 1) Not to diminish the importance of [...]
Saturday, May 26, 2012
Posts Tagged ‘SunChips’
There’s no question that product packaging is very important. But should the package ever get top billing over the product? It does with SunChips, so I contacted Frito-Lay to learn more about why… Dear SunChippers: Congratulations on creating the World’s First 100% Compostable Chip Package! How big is this news? Is it big enough to [...]
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