When understanding the label on Sugar Free Crystal Light Lemonade didn’t come naturally, I took a stand and asked Kraft Foods to explain it… Dear Crystal Light Source: Can you please clarify the Crystal Light Lemonade package label? It says: “Natural Flavor with Other Natural Flavor.” Wouldn’t “Other Natural Flavor” also be considered “Natural Flavor”? [...]
Wednesday, February 8, 2012
Posts Tagged ‘beverages’
On various bottles of Propel, the label has described the beverage as Fitness Water, Fit Water and Invigorating Water. The new label says Vitamin Enhanced Water Beverage. After they enhanced the water, they enhanced the packaging. Then they enhanced the promotion of the packaging. With all this enhancing going on, I decided to enhance my [...]
There’s one color of Kool-Aid I thought might look great going inside of something other than my mouth. I ran the idea by Kraft Foods, the manufacturers, to see if they approved… Dear Kool-Aiders: The color of your Berry Blue Bursts is beyond Kool. In fact, I think it would look really Kool in a [...]
Reading product ingredients can often be an eye-opening experience. There’s the kind you can’t even pronounce. There’s an onslaught of others you wish you could call a chemist to explain. Plus, let’s not forget the ones that make you wonder, “What’s that’s doing in there?” — like this ingredient I questioned Hawaiian Punch about… Dear [...]
KEEPING COMPANIES HONEST ... RIGHT DOWN TO THE LETTER
A candid collection of crazy correspondence containing comments, complaints, criticisms, critiques and confessions that categorically captures and conveys the confusion, complications, curiosities, compliments and consequences consumers and customers constructively confront, creatively contemplate and/or continuously consider. Comprende?
Inside the Mind of Write The Company
The Consumer Matters: Who Writes Write The Company?
Dawna MacLean's Passion Profile Featuring Write The Company
- Increase the power and personality of your customer service correspondence with Write The Company...
Learn more
Strengthen Your Responses to Customers
