Airborne, a best-selling supplement that “helps support your immune system,” has taken heat over the years regarding its connection to the cold. Past advertising claims have led to legal claims. Ironically, there is one fact they advertise that is true and I just don’t get it. So, I sent this inquiry requesting an explanation… Dear [...]
Saturday, July 31, 2010
Posts Tagged ‘Airborne’
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- Dear VP of Marketing: Your "target audience" isn't really a target. Targets are things you fire at, attack, hit and try to destroy. Try aiming for the funny bone. I've got some terrific ideas. Write me!
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