There’s one color of Kool-Aid I thought might look great going inside of something other than my mouth. I ran the idea by Kraft Foods, the manufacturers, to see if they approved…
Dear Kool-Aiders:
The color of your Berry Blue Bursts is beyond Kool. In fact, I think it would look really Kool in a goldfish bowl on an office desk.
If someone filled a bowl with Berry Blue Burst, will it affect the vision of the goldfish? Would it constantly be crashing into the glass? I can’t imagine anything worse than a blind goldfish with giant Berry Blue Burst stained bulging eyes and a broken nose swimming around in a bowl, can you? If the breed of goldfish matters, the orange and white ones might make more sense. I’m not sure you’d be able to see the black ones as well in a sea of Berry Blue.
Many people think goldfish are tropical, but they’re not. So I hope kids aren’t putting their fish in your Tropical Punch Bursts. But what about the Berry Blue?
Berry bluely yours,
“Me”
An Associate Director, Consumer Relations from Kraft responded with:
Thanks for taking the time to contact us and share your thoughts. There’s nothing more important to us than providing you, and every one of our consumers, with high-quality products.
For that reason, we’re delighted to know that you’re happy with KOOL-AID KOOL BURSTS Soft Drink BERRY BLUE™ Flavor. There’s no greater reward than receiving words of praise from the people we work so hard to please.
We’re proud of the products we make and thank you for providing such great feedback. It’s with guidance from people like you that we continually improve the products we offer.
We appreciate you contacting us and thank you for making our products part of the food you enjoy.
Final Thoughts: There wasn’t even a nibble from Kraft on any of my questions. That alone seemed a little fishy. So I got a bowl, some 6-packs of Kool-Aid Berry Blue Bursts and a goldfish stand-in. After releasing it into the bowl, I noticed some of my fingers had turned an undesirable shade of pale blue. Although it washed off easily, except for around the fingernails, I can’t imagine what the inside of a person’s stomach or the lungs of a goldfish would look like once bathed in Berry Blue Bursts. But an ocean of Berry Blue in a bowl does burst with brilliant blueness.
The photo shown is only a dramatization. No live goldfish were harmed, held, handled, forced to swim in Berry Blue Burst waters against their will, given CPR, eaten, or flushed. Do not subject any animal that breathes to Kool-Aid Berry Blue Bursts — other than children, relatives or friends — without first securing the written consent of a Veterinarian.
As for the response that was provided, Kraft really should have addressed the issue, rather than ignore it completely. Consumers deserve answers to their questions, no matter how unusual they are (the questions or the consumer). Aside from that, the tone of this form letter was very gracious, plus Kraft included a coupon good for ONE FREE Kool-Aid Bursts 6pk, Kool-Aid Jammers 10pk or Kool-Aid Burstin’ Waters product up to $3.01. Not $3.00, but up to $3.01. Every penny counts with Kraft!
When you’re feeling Kool, check out what’s being offered by Kool-Aid. However, if you come up with a cool new use for an existing product, don’t do anything before you Write The Company.
