General Mills introduced the first fruit-flavored cereal in 1954. Since then, millions have fallen for their Trix. Having experienced many sweet memories from Trix, as well as other cereals from General Mills, I wondered how they would respond to this…

Dear Trixters:

Everyone knows Trix are for kids. When do you plan to acknowledge adults that eat them? Isn’t it time for grown-up Trix eaters to come out of the closet, at least in the kitchen?

I was reading a brochure on the General Mills website called, “Benefits of Cereal.” There’s a section titled, “What about sugar?” It’s interesting that you say, “On average, cereals — including presweetened cereals — provide less than 5 percent of children’s daily sugar intake.” A couple of pages later, in the “Lowering sugar” section, you talk about how you’re listening to consumers and working to lower the sugar in cereals. If sugar levels are just 5 percent of a child’s daily intake, why do you feel it’s necessary to lower it more? Is even 5 percent too high? How much sugar is too much? If you start eliminating all the sugar, what’s going to be left in cereal — a bunch of artificial crunchy ingredients?

From what I can tell, Trix is still in double-digits in sugar content grams. With so many kids on medication for Hyperactivity Attention Deficit Disorder, what kind of an impact do you expect reducing sugar levels even further will have? They didn’t have ADHD or ADD when I was a kid and I ate Trix all the time. Today though, I think I might have AD, which is even worse than ADD. I can barely remember what I typed two sentences ago, but I’m sure it was important or I wouldn’t have included it.

Is sugar really that bad for you? So many kids are high on something these days. Is getting a good sugar high going to be history soon? And, if you’re going to turn Trix, make sure adults get to enjoy them.

A Representative from General Mills Cereals responded with:

Thank you for contacting General Mills. Your comments are important to us.

We are committed to making a difference in the lives of our consumers. Feedback such as yours is important to the nature of our business.

We appreciate your loyalty and the time you took to contact us. Please be assured that we will share your thoughts with the appropriate individuals.

Final Thoughts: Even though the response didn’t include any answers or information regarding Trix or sugar levels, it was still sweet of General Mills to reply. Maybe they believe in sugarcoating their cereals and their corporate responses. I’m glad they are sharing my thoughts with the appropriate individuals. I wouldn’t want any silly rabbits to get a hold of them. Although, I was hoping they would share their thoughts with me, which is why I put question marks at the end of so many of my thoughts. That’s the problem with form letters. No one puts much thought into them.

You may find this “Benefits of Cereal” information from General Mills interesting. Don’t miss the section, “Lowering Sugar.” Even though General Mills didn’t have much to say to me, a spokeswoman of theirs was quoted in this Chicago Tribune article, “Pact to limit sugary cereals to kids not worth its salt.” If you’re also interested in iron, take a look at this terrific response General Mills sent when I inquired about the iron in Total cereal.

When it’s time for breakfast, Trix could be a sweet treat. But remember, one way to see whether a manufacturer will or will not try to sweet talk you is to Write The Company.