<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Pumping Shell for Answers</title>
	<atom:link href="http://writethecompany.com/pumping-shell-for-answers/feed" rel="self" type="application/rss+xml" />
	<link>http://writethecompany.com/pumping-shell-for-answers</link>
	<description>Do you BUY what they say?</description>
	<lastBuildDate>Tue, 07 Feb 2012 22:04:54 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
	<item>
		<title>By: Write The Company: Pumping Shell for Answers</title>
		<link>http://writethecompany.com/pumping-shell-for-answers/comment-page-1#comment-1920</link>
		<dc:creator>Write The Company: Pumping Shell for Answers</dc:creator>
		<pubDate>Thu, 02 Sep 2010 06:30:25 +0000</pubDate>
		<guid isPermaLink="false">http://writethecompany.com/?p=1772#comment-1920</guid>
		<description>[...] Write The Company: Pumping Shell for Answers [...]</description>
		<content:encoded><![CDATA[<p>[...] Write The Company: Pumping Shell for Answers [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Write The Company</title>
		<link>http://writethecompany.com/pumping-shell-for-answers/comment-page-1#comment-1273</link>
		<dc:creator>Write The Company</dc:creator>
		<pubDate>Sat, 10 Jul 2010 14:55:56 +0000</pubDate>
		<guid isPermaLink="false">http://writethecompany.com/?p=1772#comment-1273</guid>
		<description>Joking? Who was joking? My cooking tastes awful wherever I am, so doing it in a car shouldn&#039;t make that much difference.

You&#039;re right, humor is a terrific way to connect with customers, consumers and clients. If companies aren&#039;t willing to laugh with us, we&#039;ll just have to take satisfaction in laughing at them. Thanks for reading and commenting!</description>
		<content:encoded><![CDATA[<p>Joking? Who was joking? My cooking tastes awful wherever I am, so doing it in a car shouldn&#8217;t make that much difference.</p>
<p>You&#8217;re right, humor is a terrific way to connect with customers, consumers and clients. If companies aren&#8217;t willing to laugh with us, we&#8217;ll just have to take satisfaction in laughing at them. Thanks for reading and commenting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ron Shevlin</title>
		<link>http://writethecompany.com/pumping-shell-for-answers/comment-page-1#comment-1271</link>
		<dc:creator>Ron Shevlin</dc:creator>
		<pubDate>Sat, 10 Jul 2010 12:52:07 +0000</pubDate>
		<guid isPermaLink="false">http://writethecompany.com/?p=1772#comment-1271</guid>
		<description>Wow, Shell took a pretty big chance by assuming that you were joking around with them, eh? :)

But this really goes to show how a company can connect with someone (and beyond, thanks to the fact that you post this on your site for hundreds of thousands -- or is it millions? -- of people to see) by stripping away the &quot;corporate-speak&quot; and just being human. 

Great job, WTC!</description>
		<content:encoded><![CDATA[<p>Wow, Shell took a pretty big chance by assuming that you were joking around with them, eh? :)</p>
<p>But this really goes to show how a company can connect with someone (and beyond, thanks to the fact that you post this on your site for hundreds of thousands &#8212; or is it millions? &#8212; of people to see) by stripping away the &#8220;corporate-speak&#8221; and just being human. </p>
<p>Great job, WTC!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Write The Company</title>
		<link>http://writethecompany.com/pumping-shell-for-answers/comment-page-1#comment-1270</link>
		<dc:creator>Write The Company</dc:creator>
		<pubDate>Sat, 10 Jul 2010 11:39:14 +0000</pubDate>
		<guid isPermaLink="false">http://writethecompany.com/?p=1772#comment-1270</guid>
		<description>Your comment proves that companies can get a lot of mileage out of having and using a sense of humor. Happy to hear you&#039;re enjoying the letters! Thanks very much for your compliments and sharing your thoughts.</description>
		<content:encoded><![CDATA[<p>Your comment proves that companies can get a lot of mileage out of having and using a sense of humor. Happy to hear you&#8217;re enjoying the letters! Thanks very much for your compliments and sharing your thoughts.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ted Coine</title>
		<link>http://writethecompany.com/pumping-shell-for-answers/comment-page-1#comment-1267</link>
		<dc:creator>Ted Coine</dc:creator>
		<pubDate>Sat, 10 Jul 2010 03:43:13 +0000</pubDate>
		<guid isPermaLink="false">http://writethecompany.com/?p=1772#comment-1267</guid>
		<description>This is phenomenal - even funnier than usual! I&#039;m so psyched at Shell&#039;s reply that we&#039;re going to fill both cars there next time. You deserve a tv show. Keep up the great work!</description>
		<content:encoded><![CDATA[<p>This is phenomenal &#8211; even funnier than usual! I&#8217;m so psyched at Shell&#8217;s reply that we&#8217;re going to fill both cars there next time. You deserve a tv show. Keep up the great work!</p>
]]></content:encoded>
	</item>
</channel>
</rss>

