When I accidentally found out that sweat odor isn’t the only thing Old Spice Deodorant fights off, I couldn’t wait to tell the company…

Dear Old Spicers:

Every summer my apartment used to be invaded by ants. Aside from the fact that ants are creepy creatures, letting them scurry around the kitchen makes it almost impossible to keep kosher.

One day after a shower, while applying Old Spice Deodorant, ants suddenly appeared on my bathroom counter. In a panic, I gave them a spritz of Old Spice. It not only stopped them in their tracks, it kept them away for months!

Maybe you could advertise this as New & Improved Multi-Purpose Old Spice Arm & Ant Pit Deodorant. Of course this only works with a spray because the ants would probably stick to a roll-on, right? Plus, if that worked, you could expand to eliminate lice. What parent wouldn’t buy Old Spice New Lice Scent to provide comfort for their child? What do you think?

Keep Old Spicing things up!

Consumer Relations at Procter & Gamble, manufacturers of Old Spice, responded with:

Thanks for contacting us about Old Spice.

People often tell us about the unusual uses they’ve found for our products. We’re glad to hear of such positive results, even though we can’t encourage this type of product use. Our safety-testing and research help us confidently say that our product will do what we designed it to do. These are the only uses we can knowledgeably recommend.

Still, it’s always nice to hear a success story! Thanks for sharing it with us.

Final Thoughts: Even if you don’t have ants, the smell of your armpits can still bug people. So you might want to look into Old Spice anyway. If you think you’ve discovered a new use for a product, and you’re not a chemical engineer, the smart thing to do is Write The Company.