I couldn’t make sense of the copy on a package of socks made by No nonsense. So, I contacted them to see if they could make sense of it for me…
Hello Hosiers:
Since you’re No nonsense, let’s get right to the point. Why does your package of No nonsense Cushioned Socks say, “Ten Toes. Six Sox”? Why equate sox with individual toes? That’s not even one sox for each toe. It seems like total nonsense to me. Wouldn’t it make more sense to say, “2 Feet. Six Sox”? Then you know you have 3 for each foot, which sounds much more impressive. Plus, what about people who have less than 10 Toes?
Is there any difference between socks and sox other than the spelling? I know that SOX also stands for Sarbanes-OXley and Schema for Object-Oriented XML, and that there are Red Sox and White Sox. But besides that, you never see clichés like “knock someone’s sox off,” “sox away some money” or “grab your sox and pull up your jocks.”
Please respond with answers that contain no nonsense.
P.S. Aren’t most Hosiers from Indiana?
A member of the No nonsense Consumer Relations Team responded with:
Thank you for taking the time to contact us. You and other No nonsense consumers play a valuable role in our business. Your comments provide us with information about our consumers’ desires and requirements and give us an opportunity to continue to provide the best legwear possible.
As you might expect, we receive many letters with suggestions. Frequently, the same suggestion comes from a number of people. Some suggestions have already been explored by the various agencies and people involved in our business. We are constantly looking for ways to make our legwear products even better, so all comments are given consideration and are greatly appreciated.
We thank you again for sharing your thoughts with us, and as a way to show our appreciation, we have included complimentary coupons for your use. We trust you will continue to enjoy our products.
Final Thoughts: This was pretty much a No answer from No nonsense. My inquiry was more of a request for explanations than it was to offer suggestions. They could have provided some insight into their decision to put that message on their package. Unfortunately, when specific questions are asked, and no attempt is made to answer them, it just makes everything else that is said sound like a lot of nonsense.
It was nice of No nonsense to include two coupons: A Save 75¢ on one package of No nonsense legwear and another for a FREE package. That was really generous, although every time I put them on, I’ll still wonder what “Ten Toes. Six Sox.” has to do with anything. No nonsense is clearly one of the most recognized apparel brands in America, so if you want to stay a leg up on today’s fashions, check out their products. However, if you notice any nonsense written on the package of any product, don’t tolerate it, just Write The Company.
