Elbow macaroni seems different to me than any other kind of pasta. That’s why I wrote New World Pasta, manufacturers of the Creamette brand, after noodling around with some suggestions for expanding the concept of elbow macaroni…
Dear Elbow Macaroni Manufacturers:
There’s no denying that elbow macaroni is one of the most popular pastas. Plus subliminally, when the majority of your elbow macaronis are arced upwards, it’s like eating a bowl of food that’s constantly smiling at you. On the other hand, when too many of them are arced downwards, they can look very, very sad. Have you ever noticed that?
Elbow macaroni is not only fun to eat, it really does look like an elbow! No other pasta looks like its name unless you already know what it’s called and what it looks like. I mean, elbow macaroni looks like an elbow, right, but what does manicotti look like other than manicotti? Has Creamette thought about packaging the irregular or chipped elbow macaroni that come off the assembly line as Tennis Elbow Macaroni? How about elbow macaroni with extra oil that could be called Elbow Grease Macaroni? What about really long elbow macaroni sold as Over-Extended Elbow Macaroni?
To take things even further, does Creamette have more fun body parts pasta products in the works? For example, to compete with Shells, I think Stuffed Kneecap Macaroni could be a winner. How about Ankle Macaroni, which could give Gnocchi a serious run for its money? Have you considered Long Intestine Macaroni to compete in the fettuccini and spaghetti arenas?
What kind of pasta innovations is Creamette coming up with that will take macaroni into the next century?
Macaronily yours,
“Me”
A Consumer Relations Representative responded with:
Thank you for contacting New World Pasta.
It is flattering when consumers share their ideas with us. Many times, our consumers have ideas that are similar to plans which are currently under consideration within our company. Our creative departments are always working on new product concepts and ideas. Unfortunately, those ideas are never shared with us until they are announced to the public.
If we may be of further service to you, call us toll-free at (phone number and hours of operation followed). To insure prompt handling of your call, please inform the Consumer Affairs Representative of the reference number printed in the lower left margin of this letter.
Final Thoughts: Even if New World Pasta is working on additional Creamette body parts pasta products, they are choosing to keep it private. While it would have been fun to hear their thoughts, you still have to respect a company’s right to keep information about their body parts private.
It’s hard to believe the creative departments never share new product ideas and concepts with Consumer Relations until they are announced to the public. That sounds a lot like how the government operates. Only a few people, if any, know what’s going on before they tell anyone. Many others involved don’t have a clue what’s going on before, during, or sometimes even after the public finds out. Yet no one seems to listen to the public. In the end, what gets served up all depends on who they’re rubbing elbows with, or in this case, rubbing elbow macaronis with.
Until new body part pastas are created, there are many other New World Pasta choices available, including elbow macaroni from Creamette. However, if you have suggestions about a brand’s body of products, the manufacturer may or may not touch them when you Write The Company.
