Anyone can make ice. Yet there’s one nationality whose ice is much tastier than all the rest — Italian Ice. What makes the recipe for Italian Ice unique? That’s what I wanted to know, so I asked Luigi’s Real Italian Ice…
Dear Italian Ice Makers,
I just got back from Italy and didn’t see anyone selling Italian Ices. It seems they’ve all moved on to Gelato. So it looks like you pretty much have the Italian Ice market all to yourself. Congratulazioni!
The ingredients of your Real Italian Ice are: Micron filtered water, sugar, corn syrup, citric acid, lemon juice concentrate, natural flavor and guar and xanthan gums. What’s Italian about that? At least mix a few drops of olive oil in there! Do the water and other ingredients come from Italy? Are the members of your ice team Italian? Is the owner of your company really named Luigi?
What makes Luigi’s Italian Ice Italian Ice?
Grazie,
“Me”
J&J Snack Foods Corp., makers of Luigi’s, responded with a handwritten Post-it note:
Final Thoughts: There you have it. Direct and to the point. In writing. I don’t know about you, but if Luigi’s people in New Jersey say Luigi is Italian, I’m not going to question it any further.
Enclosed with the Post-it was a Save 25¢ coupon on the purchase of one box of Luigi’s Real Italian Ice. Here’s where you can learn more about Luigi’s. Make sure to check out the video of how Italian Ice is made. Finally, if you ever question the name behind a product, don’t be afraid to Write The Company.
4 Responses to "Getting Real with Luigi"
Barry Dalton
December 30, 2009 at 2:25 pm
Luigi from NJ? You’re right. Don’t mess. Smart man! Seriously can’t get enough of your blog. Lessons learned and always lots of laughs. Love it!
Lucia Obregon
December 31, 2009 at 3:13 pm
Loved the Italian Ice letter and its response! I may not comment often enough, but I’m always tuned in. Your creative talent is amazing, great humor. Continue to keep us entertained…
ShelleyD
January 1, 2010 at 11:22 pm
I was wondering if they had a grape Italian ice. Then we could pretend they were at least squishing the grapes with their feet!
Write The Company
January 2, 2010 at 10:56 am
Grape Italian Ice does exist. Let’s hope if it includes any real fruit that they’re using a grape crusher instead of their feet. If they’re not, I’m sticking with lemon. Grape is not a flavor listed under products on the Luigi’s Real Italian Ice website.