Comments on: Flipping for Aunt Jemima http://writethecompany.com/flipping-for-aunt-jemima Do you BUY what they say? Tue, 01 May 2012 06:45:27 +0000 hourly 1 http://wordpress.org/?v= By: Write The Company http://writethecompany.com/flipping-for-aunt-jemima/comment-page-1#comment-310 Write The Company Thu, 03 Dec 2009 14:09:12 +0000 http://writethecompany.com/?p=807#comment-310 You're right, Quaker went above and beyond. They not only created additional interest in their products, they also created an emotional connection with the story and photo. Because of that, even though Aunt Jemima is not a real person, I now feel even closer to her. You’re right, Quaker went above and beyond. They not only created additional interest in their products, they also created an emotional connection with the story and photo. Because of that, even though Aunt Jemima is not a real person, I now feel even closer to her.

]]> By: Kristina Evey http://writethecompany.com/flipping-for-aunt-jemima/comment-page-1#comment-304 Kristina Evey Thu, 03 Dec 2009 03:36:04 +0000 http://writethecompany.com/?p=807#comment-304 You did an excellent job at describing what it is that people are really buying, the relationship with the company. Now, I bet you will be loyal to Aunt Jemima Pancake Mix and Quaker for a long time to come. By them sending you the letter, story, and products, they were showing their efforts at building a relationship with you in order to gain your loyalty and accolades. And, judging by your post, it worked. Kudos to Quaker and to you for a great post. You did an excellent job at describing what it is that people are really buying, the relationship with the company. Now, I bet you will be loyal to Aunt Jemima Pancake Mix and Quaker for a long time to come.

By them sending you the letter, story, and products, they were showing their efforts at building a relationship with you in order to gain your loyalty and accolades. And, judging by your post, it worked.

Kudos to Quaker and to you for a great post.

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