Some companies have better vision than others. After discovering a line of creatively named and promoted green cleaning products from Better Life, I suspected they might possess that superior vision. One product in particular — “I CAN SEE CLEARLY, WOW!” — especially caught my eye. I contacted Better Life to learn more. In fact, I contacted them twice since at first they didn’t clearly see the need to reply…

Dear Visionaries of a Better Life:

You must be super busy since there was no response to the letter I sent nearly three months ago. I made some edits, so it’s much shorter now. Do you think you can find the time to answer this condensed version? I’ll just assume that what’s crossed out wasn’t read even if it is red.

I CAN SEE CLEARLY, WOW! has to be one of the best names ever for a glass cleaner. Your challenge for skeptics is also quite intriguing: Smear a little butter on a kitchen window, clean with WOW!, and be amazed that there is no residue or streaks. Very clever, but it’s going to take more than that to convince me because where I come from we butter bread not windows, and I don’t even use butter, I use margarine. How does I CAN SEE CLEARLY, WOW! stand up to margarine?

You say I CAN SEE CLEARLY, WOW! works on glass, windows, mirrors, plexiglass, auto glass, tinted windows, light fixtures, chrome, and acrylic. What about glasses? Not the kind you drink out of, the kind you see out of. How come that’s not on the list? I haven’t seen clearly without glasses since I was 9. Plus, I’m too chicken to have laser eye surgery because I’ve become quite attached to the original shape of my corneas. Can I CAN SEE CLEARLY, WOW! help me see more clearly with glasses more so than with other lens cleaners?

Ideally, I would like my lenses so clean that they’ll look almost invisible to the naked eye, or even to naked people. I’m keeping my fingers, toes and eyes crossed hoping that you have the vision to improve my vision! Do you? Because as of this very minute, I CAN’T SEE CLEARLY, NOW!

A Better Life Representative responded with…

Thank you for contacting BETTER LIFE. We were pleased to hear that you enjoy the name of our glass cleaner. However, it is more than just a catchy name as we hope you will soon discover. You appear to be a cautious consumer, which is wonderful. Such people tend to become our best customers once they take the leap and purchase our products.

We do understand your skepticism, however. Consumers want more than a catchy name and a promise. For most, seeing is believing. That’s why we recommend that you purchase a bottle of “I Can See Clearly, Wow!” and try your own experiment. You may, of course, use margarine rather than butter. As advocates of natural products, we always check the ingredient list. If it is lengthy and contains words we have difficulty pronouncing, we look elsewhere. Hopefully this explains our choice of butter in our demonstrations. Be assured, however, that all forms of grease from butter to motor oil to margarine can be wiped from glass or ceramic surfaces with ease.

The list of uses we include on the product label is not exhaustive. In fact, we ask that customers use our website to post their own suggestions. Cleaning eyeglasses has been recommended not only for the excellent results but also for the absence of chemical smell.

For a list of Better Life products and retailers, please visit our web site at www.cleanhappens.com.

Final Thoughts: By providing solid answers with a point of view, Better Life definitely helped me see things more clearly. They even addressed the window buttering issue, which was edited out. This indicates they not only understand how to butter up windows, but consumers as well.

In a world where the eyes don’t always have it, it’s also welcome news that I Can See Clearly, Wow! has been recommended with excellent results for cleaning eyeglasses. This will need to be looked into further. So will other Better Life products that also have irresistibly catchy names such as: Einshine (Green Stainless Steel Polish), Simply Floored! (Green Floor Cleaner), Take It For Granite (Green Stone Surface Cleaner), what-EVER! (Green All-Purpose Cleaner) and Oak-Y Dokey (Green Wood Polish).

If you’re looking for green and clean, check out Better Life. However, when you’re looking into the full potential of what a product can offer, you may or may not have to edit your thoughts when you Write The Company.

Fans of products with catchy names will also enjoy:
The Nipple Effect (Tough Titties Nipple Rub)
Schlitz Happens
Thinking Beyond Clamato