Dixie has a slogan that goes, “Make it a Dixie Day.” I shared my perspective with them about their products from the days when my Dixie Cups runneth over…
Dear Creators of the D-Cup,
Your Dixie website is too women-oriented. It’s obvious that Dixie is overly targeting moms and daughters. But you’re missing out on a potentially not-so-obvious lucrative audience — bachelors.
I’m married now, but when the woman who was to become my bride first visited my apartment, she commented about the fact that I didn’t own any glasses or dishes. I said, “What do you mean? I have service for 150 … by Dixie.” At least I know she didn’t marry me to get her hands on my mom’s fine china. You know how that goes. Before they leave you they take the dishes and you’re back to Dixie Cups and Dixie Plates anyway. Then, there goes the Lladros and Royal Doultons. But let’s hope it doesn’t come to that, again.
It’s not that I was cheap or couldn’t afford glasses and dishes. As a single guy, I hated washing them. Even loading and unloading a dishwasher was a pain in the butt. Now that I’m married, we have cabinets full of glasses and dishes. Sometimes I accidentally toss one into the trash after eating or drinking from it. Old habits die hard.
Even when I was a little kid, I used to enjoy connecting two Dixie Cups with string and making a telephone. Unlike today, I never had dropped calls or worried about getting a brain tumor from wireless radiation.
Oh yes, when I was single I was whistling Dixie. Based on your current market research, do you think my feelings for Dixie as a young, unmarried man were normal?
A Consumer Response Specialist responded with:
Thank you for contacting the Georgia-Pacific Consumer Response Center. Georgia-Pacific places tremendous importance on the opinions we receive from our consumers.
We appreciate your comments regarding Georgia-Pacific’s advertising strategies. It is never our intention to disappoint or dissatisfy our consumers, as we want to continue to service your product needs. Many decisions made relative to the way we communicate the benefits of our products are based upon or influenced by the feedback of our loyal consumers. We periodically review this information. Therefore, your concerns have been forwarded to our management team for consideration for the Dixie products.
Again, thank you for taking the time to contact the Georgia-Pacific Consumer Response Center.
Final Thoughts: Unfortunately, Dixie didn’t confirm whether my dependency on their products during those anti-dishwashing bachelor days was normal. In any case, my hunch is there are plenty of singles out there who already do — or would — appreciate the need for these delightfully disposable lifesavers. Enclosed with the response were four 55¢ Off coupons on Any Package of Dixie® Bowls, Cups, Cutlery, Napkins or Plates. Ironically, with Dixie targeting the female demographic so heavily, I was more excited about this gift than my wife.
Whether you’re single or not, here’s what’s being dished out these days by Dixie. And if you ever feel a company whose products you use isn’t talking to you directly, you can still be heard when you Write The Company.
