Friday, May 18, 2012

Wednesday, November 18, 2009

Confused by Campbell’s

Foods

Posted by WriteTheCompany.com

Only Campbell’s soups have earned a reputation for being “M’m M’m Good!” That’s why I questioned them about this…

Dear Soupy Sales Specialists:

I know Campbell’s makes lots of soups. But what is condensed soup?

According to the dictionary, condensed means to reduce something to a more compact or dense form. Wouldn’t that make the soup you’re selling Dense Soup rather than Condensed Soup? Why does it need to be condensed at all anyway? There seems to be plenty of room in your cans to hold a substantial serving.

Is there any nutritional difference between soup that has been condensed and soup that hasn’t? When you condense a soup, are you also condensing the nutrients? I wish I could condense all my food so I could eat much more instead of always feeling like that really fat guy in Monty Python’s Meaning of Life who was one tiny, little wafer-thin mint from exploding.

Don’t feel like you need to condense your answers when you respond.

A Consumer Services Representative from Campbell responded with…

Thank you for taking the time to contact Campbell Soup Company regarding nutritional information for our Campbell’s Condensed Soup.

At Campbell, our number one priority is to delight our consumers. We constantly strive to deliver foods that are good tasting, nutritionally healthy and of the highest quality. By letting you add the water to our condensed soups, we can make our cans lighter and smaller.

All of our products have nutritional labels that include the calorie, sodium, fat, cholesterol and carbohydrate content for a single serving. However, it is important to note that product recipes change frequently and ingredients are periodically added or replaced. Therefore, we suggest that you check each package for the most current nutritional information.

Please visit Campbell’s website at www.campbellsoup.com/condensed_soups.aspx if you have any additional questions.

Final Thoughts: You could say that response doesn’t hold water, but it’s not supposed to. According to Campbell’s website, they add less water when cooking condensed soups on purpose for more flavor. Also enclosed were three $1.00 Off coupons on various Campbell products and a Campbell’s Recipes Under $10 pamphlet featuring a week’s worth of “mouth-watering, money-saving dishes.”

When you crave soup, consider Campbell’s Condensed. However, when you crave product knowledge, you won’t always get a canned response if you Write The Company.

1 Response to "Confused by Campbell’s"

Calling Out Companies On Their Claims Of What Their Products Do « Coreys Views

December 7, 2009 at 9:38 am

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[...] of my favorites is a quandary written to Campbell’s, (1) regarding the exact definition of condensed [...]

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