Sunday, September 5, 2010

Archive for the ‘Foods’ Category

General Mills introduced the first fruit-flavored cereal in 1954. Since then, millions have fallen for their Trix. Having experienced many sweet memories from Trix, as well as other cereals from General Mills, I wondered how they would respond to this… Dear Trixters: Everyone knows Trix are for kids. When do you plan to acknowledge adults [...]

Elbow macaroni seems different to me than any other kind of pasta. That’s why I wrote New World Pasta, manufacturers of the Creamette brand, after noodling around with some suggestions for expanding the concept of elbow macaroni… Dear Elbow Macaroni Manufacturers: There’s no denying that elbow macaroni is one of the most popular pastas. Plus [...]

On MTV’s Newlyweds: Nick & Jessica, Jessica Simpson once asked: “Is this chicken what I have, or is this fish? I know it’s tuna, but it says Chicken … by the Sea. Is that stupid?” I recently wrote Chicken of the Sea and picked up where Jessica left off… Dear Chicken Fisherman: As a consumer, [...]

As I perused packaged salads in the supermarket, a few from Dole featuring Baby vegetables caught my attention. Since they weren’t with the baby food, I wrote Dole to find out what was going on… Dear World’s Largest Producer & Marketer of Fresh Fruits & Vegetables: I’ve been eating Dole foods since I was a [...]

In the world of matzo, Manischewitz is a big name. But inside two boxes of their matzo that my mom and dad bought, they found a big surprise. I wrote The Manischewitz Company to share their story… Dear Matzo Makers: My parents recently opened a box of Manischewitz Matzos and found tiny black bugs crawling [...]

When it comes to cheesy personalities, I’ve always found Swiss cheese very amusing. I contacted Berner Natural Cheese to learn more about it and see if they also appreciated Swiss humor… Dear Swiss Cheese Lacers: I read that Berner Foods developed the recipe for Alpine Lace Reduced Fat Swiss Cheese, which became the #1 Swiss [...]

On June 25, 2010, Kellogg issued a voluntary recall of various cereals. Sometimes you have to make more of an issue than what it already is. So I contacted them to let them know what I make of it… Dear Chief of Cereal Recalls: I read about your recent recall of Kellogg’s Corn Pops, Honey [...]

Bacon isn’t for everyone. That’s exactly why I wrote Farmland Foods… Dear Those that make it Possible for Others to Bring Home the Bacon: I know you’re “The Bacon Experts.” It says so on your website, so it must be true or you wouldn’t say it, right? Does Farmland have any plans to ever sell [...]

Walking down the baby food aisle of the supermarket brought back memories. Suddenly, my mind was filled with images of my face smeared with strained foods. That was followed by flashbacks of spitting up whatever was being chugga-chugga choo-chooed into my mouth on the spoon train. I contacted Bay Valley Foods, manufacturers of Nature’s Goodness [...]

After Walmart announced plans to raise standards for beef safety, I tried getting them to raise their standards even higher… Dear Walmartians: Someone I know named C.C. alerted me to a news article. It said Wal-Mart Stores is implementing new process controls standards for beef to protect customers from foodborne illnesses. According to the article, [...]

KEEPING COMPANIES HONEST ... RIGHT DOWN TO THE LETTER

A candid collection of crazy correspondence containing comments, complaints, criticisms, critiques and confessions that categorically captures and conveys the confusion, complications, curiosities, compliments and consequences consumers and customers constructively confront, creatively contemplate and/or continuously consider. Comprende?

Archives

    Syndicated Thursdays At

Visit Write The Company at Zengage

Zengage interviews Write The Company: When Corporate America is Your Pen Pal

The Consumer Matters: Who Writes Write The Company?


Target Audience

    MEMO TO CORPORATE

  • Dear VP of Marketing: Your "target audience" isn't really a target. Targets are things you fire at, attack, hit and try to destroy. Try aiming for the funny bone. I've got some terrific ideas. Write me!

Get Into Some FUNNY BUSINESS

  • Improve your company's sense of humor:

    > Entertaining Training
    > Comedic Concepts
    > Comical Copy
    > Taglines that Tickle
    > Amusing Articles
    > LOL Presentations
    > Client, Product, Customer & Consumer Humor Support
    > Seriously Funny Scripts
    Make contact

  • Alltop, confirmation that I kick ass