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	<title>Write The Company &#187; Drinks &amp; Beverages</title>
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	<link>http://writethecompany.com</link>
	<description>Do you BUY what they say?</description>
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		<title>Sweating it out with Gatorade</title>
		<link>http://writethecompany.com/sweating-it-out-with-gatorade</link>
		<comments>http://writethecompany.com/sweating-it-out-with-gatorade#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:31:06 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[exercise drinks]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[hydration]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[sports drinks]]></category>
		<category><![CDATA[sweating]]></category>
		<category><![CDATA[thirst quenchers]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1760</guid>
		<description><![CDATA[It became a workout trying to figure out which Gatorade to rehydrate with, so I asked them for specific recommendations&#8230; Dear Gatoradiologists: You’re starting to sell so many different Gatorade thirst quenching and hydration products that I’m having a tough time keeping track. All I know is I’m working up a sweat just trying to [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Keeping Tabs on Rice Dream</title>
		<link>http://writethecompany.com/keeping-tabs-on-rice-dream</link>
		<comments>http://writethecompany.com/keeping-tabs-on-rice-dream#comments</comments>
		<pubDate>Mon, 21 Jun 2010 19:37:51 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[Hain Celestial]]></category>
		<category><![CDATA[milk alternatives]]></category>
		<category><![CDATA[non-dairy beverages]]></category>
		<category><![CDATA[rice beverages]]></category>
		<category><![CDATA[Rice Dream]]></category>
		<category><![CDATA[Rice Dream Rice Drink]]></category>
		<category><![CDATA[rice drinks]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1702</guid>
		<description><![CDATA[Sometimes getting to a product takes a little longer than expected due to a packaging malfunction. Other times there&#8217;s copy on the package that gives you pause for thought. I experienced both situations with Rice Dream Rice Drink from The Hain Celestial Group, so I took the time to investigate&#8230; Dear Dreamers of Rice, I’m [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Round 2: BOOST vs. ENSURE</title>
		<link>http://writethecompany.com/round-2-boost-vs-ensure</link>
		<comments>http://writethecompany.com/round-2-boost-vs-ensure#comments</comments>
		<pubDate>Fri, 21 May 2010 13:00:40 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[Abbott Nutrition]]></category>
		<category><![CDATA[Boost Drinks]]></category>
		<category><![CDATA[Boost Nutritional Energy Drink]]></category>
		<category><![CDATA[energy drinks]]></category>
		<category><![CDATA[Ensure Complete Balanced Shakes]]></category>
		<category><![CDATA[Ensure Shakes]]></category>
		<category><![CDATA[Nestle Nutrition]]></category>
		<category><![CDATA[nutrition drinks]]></category>
		<category><![CDATA[Vitamin E]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1555</guid>
		<description><![CDATA[After reading that Nestlé Nutrition claims BOOST Nutritional Drink contains 300% more Vitamin E than Ensure Shake from Abbott Nutrition (in a chocolate flavor comparison), I wrote both manufacturers. Please read, &#8220;Round 1: BOOST vs. ENSURE&#8221; first, because if Round 2 were meant to be read first, I would have retitled it Round 1 and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Round 1: BOOST vs. ENSURE</title>
		<link>http://writethecompany.com/round-1-boost-vs-ensure</link>
		<comments>http://writethecompany.com/round-1-boost-vs-ensure#comments</comments>
		<pubDate>Wed, 19 May 2010 13:00:32 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[Abbott Nutrition]]></category>
		<category><![CDATA[Boost Drinks]]></category>
		<category><![CDATA[Boost Nutritional Energy Drink]]></category>
		<category><![CDATA[energy drinks]]></category>
		<category><![CDATA[Ensure Complete Balanced Shakes]]></category>
		<category><![CDATA[Ensure Shakes]]></category>
		<category><![CDATA[Nestle Nutrition]]></category>
		<category><![CDATA[nutrition drinks]]></category>
		<category><![CDATA[Vitamin E]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1547</guid>
		<description><![CDATA[In a chocolate flavor comparison, Nestlé Nutrition claims that BOOST Nutritional Drink provides 100% more Vitamin C and 40% more Vitamin B6, Vitamin B12 and Folic Acid than Ensure Shake. But when I saw the percent difference of Vitamin E, I decided to shake things up myself and look into it further&#8230; Dear Those Who [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Props to Propel</title>
		<link>http://writethecompany.com/props-to-propel</link>
		<comments>http://writethecompany.com/props-to-propel#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:05:56 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[fitness water]]></category>
		<category><![CDATA[flavored waters]]></category>
		<category><![CDATA[Propel]]></category>
		<category><![CDATA[Propel water]]></category>
		<category><![CDATA[sport water]]></category>
		<category><![CDATA[vitamin enhanced water]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1445</guid>
		<description><![CDATA[On various bottles of Propel, the label has described the beverage as Fitness Water, Fit Water and Invigorating Water. The new label says Vitamin Enhanced Water Beverage. After they enhanced the water, they enhanced the packaging. Then they enhanced the promotion of the packaging. With all this enhancing going on, I decided to enhance my [...]]]></description>
		<wfw:commentRss>http://writethecompany.com/props-to-propel/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Justifying Juicy Juice</title>
		<link>http://writethecompany.com/justifying-juicy-juice</link>
		<comments>http://writethecompany.com/justifying-juicy-juice#comments</comments>
		<pubDate>Wed, 21 Apr 2010 14:32:51 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[brain development]]></category>
		<category><![CDATA[DHA]]></category>
		<category><![CDATA[drinks for kids]]></category>
		<category><![CDATA[immunity]]></category>
		<category><![CDATA[juice beverages]]></category>
		<category><![CDATA[juices]]></category>
		<category><![CDATA[Juicy Juice]]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1421</guid>
		<description><![CDATA[When it comes to juice, sometimes you have to take a stand. Two Juicy Juice labels promoted claims I wanted to hear the reasoning behind, so I contacted Nestlé USA&#8230; Dear Juicy Juicers: Juicy Juice is a catchy name. It’s juicy. It’s juice. It’s appealing and alliterate. However, there are some things I don’t understand [...]]]></description>
		<wfw:commentRss>http://writethecompany.com/justifying-juicy-juice/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schlitz Happens</title>
		<link>http://writethecompany.com/schlitz-happens</link>
		<comments>http://writethecompany.com/schlitz-happens#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:51:26 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[beer and salt]]></category>
		<category><![CDATA[beer and snails]]></category>
		<category><![CDATA[beer rumors]]></category>
		<category><![CDATA[escargot]]></category>
		<category><![CDATA[Pabst Brewing Company]]></category>
		<category><![CDATA[Schlitz]]></category>
		<category><![CDATA[slugs]]></category>
		<category><![CDATA[snails]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1394</guid>
		<description><![CDATA[Schlitz happens to be an interesting name. That&#8217;s why I happened to select them for this letter&#8230; Dear Schlitz Beer Brewers: I think one of the coolest names for beer is Schlitz. How did the name come about? Did someone get so drunk they couldn’t talk straight and the Schlitz hit the fan? Can you [...]]]></description>
		<wfw:commentRss>http://writethecompany.com/schlitz-happens/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Thinking Beyond Clamato</title>
		<link>http://writethecompany.com/thinking-beyond-clamato</link>
		<comments>http://writethecompany.com/thinking-beyond-clamato#comments</comments>
		<pubDate>Fri, 02 Apr 2010 14:41:55 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[Canada Dry Mott's]]></category>
		<category><![CDATA[Clamato]]></category>
		<category><![CDATA[Dr Pepper Snapple Group]]></category>
		<category><![CDATA[drink recipes]]></category>
		<category><![CDATA[food recipes]]></category>
		<category><![CDATA[juices]]></category>
		<category><![CDATA[Mott's Clamato]]></category>
		<category><![CDATA[tomato cocktails]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1340</guid>
		<description><![CDATA[Walking down the supermarket juice aisle can be mind-boggling. So many products fill the shelves, but how many really stand out? One of the more unique choices is Mott&#8217;s Clamato Tomato Cocktail. Since Mott&#8217;s understands distinct, I came up with some unusual drink ideas of my own for their consideration&#8230; Dear Mott Who’s Not The [...]]]></description>
		<wfw:commentRss>http://writethecompany.com/thinking-beyond-clamato/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swimming in Kool-Aid</title>
		<link>http://writethecompany.com/swimming-in-kool-aid</link>
		<comments>http://writethecompany.com/swimming-in-kool-aid#comments</comments>
		<pubDate>Fri, 26 Mar 2010 17:51:12 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[Berry Blue]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[kid's drinks]]></category>
		<category><![CDATA[Kool-Aid]]></category>
		<category><![CDATA[Kool-Aid drinks]]></category>
		<category><![CDATA[Kraft Foods]]></category>
		<category><![CDATA[soft drinks]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1321</guid>
		<description><![CDATA[There&#8217;s one color of Kool-Aid I thought might look great going inside of something other than my mouth. I ran the idea by Kraft Foods, the manufacturers, to see if they approved&#8230; Dear Kool-Aiders: The color of your Berry Blue Bursts is beyond Kool. In fact, I think it would look really Kool in a [...]]]></description>
		<wfw:commentRss>http://writethecompany.com/swimming-in-kool-aid/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mind Full of Water</title>
		<link>http://writethecompany.com/mind-full-of-water</link>
		<comments>http://writethecompany.com/mind-full-of-water#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:40:57 +0000</pubDate>
		<dc:creator>Write The Company</dc:creator>
				<category><![CDATA[Drinks & Beverages]]></category>
		<category><![CDATA[benefits of water]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[natural spring water]]></category>
		<category><![CDATA[water and your body]]></category>
		<category><![CDATA[Zephyrhills]]></category>
		<category><![CDATA[Zephyrhills Spring Water]]></category>

		<guid isPermaLink="false">http://writethecompany.com/?p=1103</guid>
		<description><![CDATA[After reading a trivia fact about the brain on my bottled water label, words started to flow, resulting in this letter to Zephyrhills Spring Water Company&#8230; Dear Hydrators from the Hills: When it comes to bottled water, I prefer Zephyrhills Spring Water. There’s no aftertaste. Too many other waters taste like chemically treated sewer water. [...]]]></description>
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		<slash:comments>2</slash:comments>
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