Where can you turn when you need a Kiss and your lover isn’t around? I hit on Hershey’s because they’ve planted more Kisses in peoples’ mouths than anyone…
Dear Kiss Initiators:
No question about it, your Kisses are addicting. They’ve always kept me craving for more. You get a Kiss just where you want it, right in your mouth. You roll your tongue all over it, lost deep in ecstasy. Resisting the temptation to bite can drive you nuts. But unfortunately, my love affair with Kisses has come to an abrupt end. I’ve been cut off. No more Kisses. And I’m quite upset over the split.
That’s why I need you to start making Kisses in white chocolate. I can’t eat dark chocolate anymore. It triggers panic attacks, which feels more like the kiss of death racing down my throat instead of a slow, soothing Hershey Kiss.
One thing I won’t miss was when that little piece of foil wrapping hiding on the Kiss connected with a tooth filling. I don’t think that happens anymore with new fillings, but some of mine are so old that any contact with foil feels like shock treatment! Not that I’ve actually had shock treatment, but I’m guessing. The sensation sends a shiver through your jawbone and down that long artery in your neck. Nothing can ruin the mood of a good Kiss faster than that feeling. But I’ll never be tin-foiled again unless you start wrapping white chocolate kisses in it.
Can you help or are you just going to tell me to Kiss off?
A Consumer Representative responded with:
Thank you for contacting the Hershey Company.
Hershey values our consumer’s insights and comments. The Hershey Company is actively inviting our consumers to submit their ideas on our website, www.hersheys.com/contactus/ideas. We are seeking innovative concepts such as new products, packaging, and technology processes.
All ideas must be entered on the idea submission form located at www.hersheys.com. The Hershey Company cannot accept ideas via postal mail, telephone or email.
HERSHEY’S EXTRA DARK is the first chocolate bar to earn the respected Best Life seal of approval from Bob Greene. To learn more about HERSHEY’S EXTRA DARK please visit www.hersheys.com/thebestlife. (Link is no longer active, try here).
We also invite you to visit www.hersheypromotions.com for current promotions, coupons, seasonal recipes and decorating ideas.
Your interest in our company is appreciated.
Final Thoughts: Well, that response was kind of like kissing a relative. All I’m looking for is a white chocolate version of an existing product. It’s hardly an innovative concept or new product idea. Maybe if the website had a “New Flavor Suggestions” section I’d pursue it. Even worse, knowing that dark chocolate is a problem for me, the Consumer Representative teased me with details about HERSHEY’S EXTRA DARK. Sure, why settle for a panic attack when you can shoot for a full-blown, self-induced chocolate coma? Plus, I’m not an electrician, so I don’t have a packaging solution to submit that will prevent foil from electrocuting tooth fillings. By the way, here’s why that happens.
You’ll most likely find something that turns you on at the Hershey website — that is, if you can eat chocolate without disturbing your neurological system. Otherwise, as you search for alternatives to products your body rejects, you may or may not find some love when you Write The Company.
