Friday, February 10, 2012

Friday, August 28, 2009

Abreva-ating Cold Sores

Health Care

Posted by WriteTheCompany.com

How I caught a cold sore without having a cold or even so much as the chills is beyond me. I could have worn a surgical mask for 12 days and hoped no one noticed. Instead, I tried Abreva. That experience got me pumped up in more ways than one. So I popped this product review in an envelope, which I had someone else lick, and mailed it to the manufacturer…

Dear Cold Sore Fighters,

I had a cold sore the size of Kansas and Abreva had it under control in no time. In fact, I was able to go out in public about four days sooner than I planned.

Abreva was worth every penny (and you sure do charge a lot of pennies for it!). But as a cold sore sufferer, I was willing to put my money where my mouth is for real relief. My only suggestion is do something about that funky pump. No matter how fast or slow you pump, there’s no telling which direction the Abreva is going to shoot out. It’s like the thing is cross-eyed.

It’s odd that cold sores are also called fever blisters. Why does this unsightly condition need two names? It’s like garbanzo beans and chick peas. Just call it one thing! Who needs to hear all day, “Oh, you have a wicked cold sore,” or “Hey, that’s some fever blister you have blooming there.” And there’s always someone who has to make you feel real good about yourself by chiming in with, “That’s caused by a herpes simplex virus, you know.” It’s like you have one sore, but 3 different diseases.

Can’t you create realistic wax lips treated with Abreva to hide the darn thing until it heals?

 Thanks for helping me kiss my cold sore goodbye!

A Customer Service Representative from GlaxoSmithKline Consumer Healthcare, makers of Abreva, responded with…

Thank you for contacting us about Abreva® Cold Sore Treatment.

Your suggestions obviously represent careful thought and consideration, and we appreciate your taking the time to share them with us.

GlaxoSmithKline Consumer Healthcare maintains a large Research and Development team whose mission is to formulate and test numerous product and packaging concepts for all of our brands. When a loyal customer offers a suggestion for improvement, you can be assured that we pass the information to that department for consideration. While we cannot promise that your ideas will result in a packaging change, the information you provided allows us to view our efforts from the perspective of the customers who buy and use our products.

We appreciate your interest in bringing this matter to our attention. We value you as a customer and hope you will continue to purchase our products with confidence. Enclosed is information about some of our other GlaxoSmithKline Consumer Healthcare products.

Final Thoughts: Cold sores, fever blisters, Herpes Simplex — they never mentioned why the horrible thing has so many names. Whatever you call it, it’s gross! Also enclosed were two $3.00 Off coupons for any Abreva® product. A lovely gesture, which I hope I never need to use.

Clearing up a cold sore that looks 20 times larger in a mirror than actual size could be as simple as using Abreva. As for clearing up something related to a product or how it works, try giving the manufacturer some lip in a letter and Write The Company.

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